[ Tips ] 一分鐘使用導覽
商品編號: 9-507-018 出版日期: 2006/12/15 作者姓名: Bell, David E.;Shelman, Mary 商品類別: Marketing 商品規格: 35p 再版日期: 2007/10/29 地域: Brazil 產業: Agriculture, forestry, fishing & hunting;Agribusiness;Biotechnology 個案年度: 2006 - 2006
商品敘述:
In 2003, Monsanto''s patented ""Roundup Ready"" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based collection system in Brazil. Growers paid a post-harvest ""indemnity"" fee for those soybeans grown with illegal seed. Although there were initial concerns by farmers and grain companies--who collected the fee on Monsanto''s behalf--the system worked smoothly, with over 97% of the farmers ""self-declaring"" their Roundup soybeans the first year. Jerry Steiner, executive vice-president of commercial acceptance, must decide if the situation in Brazil is stable enough to support a significant increase in breeding and biotech spending to develop products specifically designed for the Brazilian market. In addition, outlines situations in Argentina and India, and asks if the world''s leading biotechnology firm should develop similar delivery-based systems.
涵蓋領域:
Developing countries;Business & government relations;International business
相關資料:
Case Teaching Note, (5-507-059), 9p, by David E. Bell, Mary Shelman
哪些人也有訂購?